Many folks have used platforms such as the KDP to bring their books online. You might have to pay a part of your sales to Amazon or other publishers, but you get to bring your book in front of millions of people on those sites. Even if you primarily sell books on Amazon, you should strongly consider promoting your work on your own site. Here are a few ways you can do just that:
Sell your own e-books: once you get the hang of writing and selling e-books through other sites, you should consider selling your e-books independently. There are many affordable WordPress themes that you can use for those types of projects.
Share parts of your book online: some famous authors have offered their entire books for free to generate interest in their future projects. You don’t have to do that. But giving away a part of your book for free could help you sell more. At the very least, you should consider testing the idea.
Use content lockers for promotion: going back to the previous point, you can give away a part of your book for free in return for Facebook Likes, retweets, Google+ shares. Just don’t get too aggressive with this strategy.

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