5 Tips For Improving Your Blog Content

By Amy Harris Our Bestseller: WordPress Themes

The Key to Successful Marketing

Whatever the size of your businessand regardless of the product or service you provide, a blog can be a powerful way to get your message out to potential markets.

The key to any successful marketing campaign is to primarily engage your public in a way that allows them to connect with the subject matter and then to draw them back. This is particularly true when choosing to write a blog. The content has to be both relevant and appealing or else people’s initial interest is almost certain to fade.

Amy Harris, Community Manager for B2B website Expert Market, provides you with five tips for improving your blog content.

Understand Your Audience

In order to run a successful blog, it is fundamental that you understand your audience. It doesn’t matter if you are aiming to reach a niche or a mainstream market, you need to know who you are targeting and what your potential readership are likely to expect.

To do this you will need to carry out keyword research using tools such as Wordtrackeror Google’s Keyword Tool, after which you can build your content around the search terms your readers are interested in.

Make Sure Your Content is Compelling

Bringing people in with the right keywords is the first step but then you need to keep them there – and the only way to do this is through the use of compelling content.

Many visitors to an unfamiliar website simply scan the first page, so you will need to grab their attention straight away. Use the strategy of the movie makers or book writers who create an intriguing image in their first shot/page to draw the viewer or reader in.

In a blog you can use the same strategy to grab your readers by doing some of the following;

Letting readers know the benefits of reading your blog Asking them a question based on a keyword Or by including images and videosUpdate Your Blog

A key strategy in creating an engaging blog is to make sure your content is updated on a regular basis. People like to visit websites knowing there will be always something new for them to read.

Regular updates help give the impression that your site is both lively and up to date, which in turn, creates a feeling of trust amongst your readers. Of course, this does have the added bonus of increasing your SEO as search engines also prefer sites with content that is frequently updated.

Build Your Relationships

Think about creating professional relationships on your blog. If you can link to other bloggers in a similar industry you can just write on each other’s blogs which helps provide a little interest and variety for your readers.

You should also spend time creating a relationship with your readers. If you allow user generated content, your blog can gain a reputation as a place where people can find relevant and useful information, not merely from a single source, but from ordinary people like themselves. This will help you learn more about your customers.

Build a Narrative

Having an interesting narrative is always more engaging for readers than simply providing facts or listing talking points. If you can turn your content into a narrative, you can connect emotionally with your readers and this will really help you connect with your audience. This is a much stronger way for you to deliver your message as it will almost certainly prove more memorable.

Hope this blog post will help you to improve your blog content. Feel free to share your comments and thoughts below.

About Amy Harris
contributor

Amy Harris is a Community Manager & Writer for Expert Market, a B2B website that helps businesses source office equipment. She is active in the business blogosphere and is continually finding ways to connect with her audience.

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