By Deep Wadhwa Our Bestseller: WordPress Themes
Building a business website is not a tough job. The toughest job is to maintain it and most of the business websites are unable to find out the reasons why they are losing their traffic? What are the parameters they should be focused to grow their business? What are the reasons behind their business failure?
Now the problem is that behind all these failures there is not only one common issue. There is a list of parameters that should be concerned regarding a business website. It is not like you created a website and leave it and the traffic will automatically grow up. You need to be careful about the parameters which are as important as your products or services.
In this blog post I will be focusing on the parameters which are the keys to increase the traffic on your Website.
Lets now have a detailed look to the above parameters, how they can be handy for increasing the traffic rate on your Website.
Speed always matters!What if, if I wish to visit your website and it takes a lot of time to load. Ultimately I will get frustrated and close the window.
It’s very important from a business’s perspective to keep an eye on the loading speed of the website and also have an understanding with the factors those are responsible for slowing down the speed of website.
It has been surveyed that today approximately 40-45% of business websites are based on internet and they are very concerned regarding the speed of their website. Google also considers Website’s speed as a major factor and ranks the Website according to its loading speed.
How can I know my Website’s Reaction Time?Reaction time tells you about the loading speed of your website. You can use Pingdomtool to analyze the parameters which are letting down the speed of your Website. Moreover, the Pingdom tool will point out to the reaction time, page size and let you know about how your website is faster as compared to the others. This tool will also show the files that keep awaiting the website from getting load.
This is what I come to know when I tested InkThemesWebsite through Pingdom tool:
Wow! It is 97% faster than all the other websites. Quite good. Isn’t it?
Remember
, faster the loading speed of the Website will save the user’s time and it will not await the users. This will also increase the chances of getting more and more visitors on your Website.
If you need more details regarding this issue then you may like to read the post 12 ways to optimize the speed of large websites.
Having direct interactions with the customers is the great way to increase the traffic on the website. Direct interaction will solve all the doubts of the customers and at the end the customers will be pleased with your services. They will be more satisfied and surely use your product’s services. But still most of the websites are unable to interact with their customers. What they are missing? Let’s know this through an example.
Suppose I come to your website and I like the services of your products. But before I buy the product from your website I need to clear to some of my queries or doubts regarding the product. I thought of interacting with the owner of the Website but it doesn’t work. Why?Reason is – there was no contact details mentioned on the website.
Tip
– Always show the contact details on the top of the website (on every page) so that whenever users have any queries related to your product’s services they can directly contact you. This will increase the chances of interaction with you customers.
A tap to call feature enables the user to directly contact to the owner of the Website. Nowadays most of the business websites are well compatible on the devices like iPad, mobile, tablet and almost every business websites include this feature. When the websites are opened in mobile devices, tablet or iPad, a tap to call button is appeared on the screen through which the user can directly contact to the owner of the website.
It’s very simple. I have a query regarding the services of the products. I called the owner of the website and I got the solution for my question. Moreover, as a customer I felt more satisfied and it also gave me the chance to interact with the Website owner.
Remember
, increasing the productivity will not increase the number of customers unless the customers will be satisfied. Consider all the possible chances of interaction with the customers by showing a tap to call button, contact details on the website. The more you make the communication flexible, more the customers will be satisfied and happy with your services. Ultimately, they will buy the products from your website.
Most of the business websites show unnecessary content or information on the home page sometimes which fed up the users. They forget to highlight their main features for the customers i.e. what is in their website for the customers?
If I am a customer and I am looking for something on your Website, I will be sure looking for benefit or may be something extra (for more satisfaction) not the unnecessary part which has nothing to deal with. What is missing then? The answer is call to action feature.
Include call to action feature?In spite of highlighting the unnecessary things on the Website, show the customer what is inside for them? For e.g.- A free sign up form for the trial version of the products. Once they signed up for it and become satisfied with the product’s service they will surely purchase your products. Moreover, they will share the positive feedback as well.
Just take a glimpse how Kissmetrics, 37signalsand InkThemes used this call to action feature and not let their customers go to any other website.
Remember
, using diluted call to action feature will put an end to the interaction between the user and the Website. Make sure this feature works properly.
Keep a habit of responding the comments of the customers timely. Any delayed reply may reflect the negative side of your support. It may compel the user to think like- he made a wrong choice by purchasing the product from your website.
Timely support will keep your users happy and they will love to buy more and more products from your website. In fact they will share a positive feedback to others regarding the services and support of your Website.
Remember
, putting your customers first will play a vital role for increasing the traffic.
What if, if you are having some good products on your website and unable to find a way to notify the users. You must have the contact details so that whenever you launched something extraordinary, soon the users will be notified about the products.
Providing a contact form on the home page of website is a great way of collecting emails and contacts. This increases the chances of converting a temporary user into a permanent one. Having this feature on the home page will definitely help you to boost your traffic. At the end you will be having an email list of your users and whenever any new product comes they will be informed on time.
A great way to provide a lead capture form is to use plugins like Popup Ninja. Moreover, you can go for the Local Business Themewhich has an inbuilt feature of lead capture.
Conclusion:• Speed is a major issue. Always keep an eye on it.
• Make sure you notify your customers regularly about the latest products.
• Use necessary plugins for the collecting more contacts.
• Products description should be fully descriptive and easy to read.
• If you promise for 24×7 supports then stand by your commitment.
I hope you will find this blog useful and it will help you to put stress on the small but useful parameters important enough for a business website. Keep sharing this post and let the others know about it. Share your comments and feedback below.
About Deep Wadhwa
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"I believe in basics which builds up perfection and enhance creativity. Thanks to Blogging through which I can share my experience with you!!!!".
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