How To Answer Clients’ Questions About SEO

By Kumail Hemani Our Bestseller: WordPress Themes

Answering to the clients questions is usually related to sales people but somehow the calls transferred to the SEOguys for clients’ satisfaction or understanding their goals and answering them accordingly. It requires a quick and balanced answer for every question. When you work better, you must be capable to answer the best!

One of my work responsibilities is collaborating with the sales team to answer the clients’ questions. There’s a typical set of questions that come up, and I hope by sharing them with you, as well as the answers I give, it’ll help us all close more SEO sales.

Please note
that all monetary numbers are hypothetical or created to ensure confidentiality.

Let’s start with: why a business should spend the money on SEO – if you ever face this question. The question could possibly be:

Client
: I am a small business owner and make $50K+ from my web development business every month and I think I have a website that is very easily found on search pages. Why would I want to spend any money on SEO ?

Kumail
: I’m sure your website appears in the search results for different queries, and you’re probably happy with the traffic.

But are those queries generating qualified leads? I can assure you that websites with proper SEO are still outdoing you in numbers every month, and it’s a known fact that on websites with no SEO, 50% of the traffic bounces back and at least 80% don’t convert into customers .

The moment you start to focus on generating more business, you’ll have to bring proper SEO tactics into play that only an expert in the field can bring. Google has over 3 billion searches per day and has tons of new business opportunities resulting from targeted traffic, qualified leads and other long-term prospects.

For more business you need to stand good on leads generating keywords and social media channels. Moreover, you have to keep in mind that SEO is not just there to gain better rankings on Google. You need SEO for company branding, visibility in the market, high traffic, social media interaction, gaining more followers and fans, and content creation and engagement. Your website must act upon other on-site factors that count for rankings as well as for quality business leads.

In short, yes, it’s a full time job for someone.

Q
: By buying into six months SEO services of $500.00 to $1000.00 per month, I guarantee you an income for six months. What guarantee can you give me that I’ll make more than what I spend in that 6 months from your SEO work?

Kumail
: Let’s try to make some sense out of this to simplify things. A website generates business when it is visible to searchers (search rankings), conveys a satisfactory message (that is a good content), easy-to-use (usability) and more… Of course we don’t control the Google SERPs (Search Engine Result Pages), but we can control the efforts we put in to ensure where your website can rank for certain keywords.

I can guarantee that once you’re enrolled in our services, we’ll make sure that your targeted keywords positioning will increase significantly which will result in more meaningful leads coming to your website.

At the end of the day, the goal of closing more leads successfully at your end becomes significantly easier because of the higher number of quality leads resulting from our SEO efforts.

We can commit targeted traffic, low bounce rate, user engagement, conversion of users into customers, and making all the necessary additions and amendments according to Google Guidelines . We’ll also resolve website issues including broken pages, usability & page performance, duplicate content, grammatical errors, etc.

Q
: Okay, I like your answers so far, but can you reduce the 6 month period to somewhere around 3?

Kumail
: Yes, we can solve the web related issues that I mentioned earlier within three months and make your website compliant with Google Guidelines.

But we can’t commit good rankings, high traffic, and more leads because it requires a proper strategy to work with and a little more than three months since keywords positioning depends on your competition.

Q
: So after six months you say, I will be ranking on the first page for my all desired keywords?

Kumail
: We can’t commit or guarantee first page rankings. However, our SEO Strategist’s closely work to plan a successful campaign for our every client. We have industry specialists who deal with the related industries to plan a clear picture of workings and success month by month.

We also have a proven track record for leading the SEO projects to success in different industries and a list of satisfied clients. Our aim is to grow your business with the qualified leads that you would realize within months when you would have a number of clients from Internet Marketing.

Q
: Is there any other feature or avenue that I should be aware of?

Kumail
: There are some other prospects as well where the major is PPC (Pay-Per-Click), it will rank your website for the desired keywords immediately on the 1st page of search engine. It starts with a quick SignUp on “Google Adwords” where Google charges for every click which is based on the amount set for every click made.

We can set the daily budget for PPC so it never exceeds and appears only in the targeted location. It is really effective for generating quick leads and gaining targeted traffic.

Q
: How will I track the SEO Success by the end of 6 months?

Kumail
: You don’t need to wait for 6 months to track the SEO success where the results may take some time. We will send you monthly reports where we ensure to update the list of tasks we have performed. That report would be easy to understand and you can check all the tasks yourself.

Client
: Great, thanks! I think we have a deal.

Kumail
: You’re welcome!

So here you go guys. I have shared a quick picture with you. I would sure love to discuss more questions and answers to with some stats and figures, if I get a good response. Feel free to share your comments and thoughts below.

About Kumail Hemani
contributor

Kumail Hemaniis a passionate blogger and works as an SEO Strategist for Invortex Technologies. He shares his experience and thoughts through blogging on popular SEO blogs. You can follow him on Twitter (@KRHemani) and read more about him here

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